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Subscriptions are not open yet

We are telling you that at the top of the page rather than three paragraphs in.

Roughly two thirds of this shop is something you finish and buy again — a cleanser, a jar of pads, a body butter. Those are worth subscribing to. The rest, a gua sha stone or a satin pillowcase, you buy once, and we are not going to put those on a repeat order to pad out a number.

We would rather open subscriptions properly than bolt on a checkbox that charges your card on a schedule nobody chose.

What it will look like when it opens

Only products that genuinely run out. Eligible products will be marked on the product card, and accessories will never be eligible.

Timing taken from the product, not from us. Every product page already tells you roughly how long that product lasts — 30 nights of ampoules, about two months of cleanser, about five months of the 500 ml hair mask. Those are the intervals we will offer, because a refill that arrives while you still have half a bottle is just a way of taking your money early.

Skip, pause or cancel from your account. Without emailing anyone and without a retention flow designed to wear you down.

Meanwhile, the thing that does work today

The ritual bundles are live, and the discount on them is real: put every step of a ritual in your bag and Shopify takes the discount off automatically at checkout. Remove a step and the prices go back to normal. Nothing is promised on the page that the checkout does not actually give.

Hear about it first

Join the email list at the bottom of any page. You will get the 10% welcome code now and a message when subscriptions open. We send about one email a week, and no, we will not tell you a product is nearly sold out when it is not.